16.5M
Video plays in June 2026
Media kit · data for June 2026
Silver TV media kit
Audience figures, distribution, advertising formats, and how a campaign gets built. Everything below carries its source and its measurement period, so you can check it before you call us.
Scale
Silver TV in June 2026
One measured month across four platforms and two brands, Silver TV and Mądra Babcia.
678
Posts published in June 2026
1.40M
Followers across six owned profiles
74.5%
Of the audience are women
Sources: Meta Graph API, YouTube Analytics, and TikTok Display API, period June 1–30, 2026. Demographics from the YouTube Analytics audience report for the same period.
How to read these figures. 16.5 million video plays is one measured month, not a standing average, and it describes campaign scale rather than the number of people reached — no platform can tell us that the same viewer watched on two of them. 1.40 million followers is the sum of six owned profiles, so someone who follows several of them is counted several times. And 74.5% women and 81.8% of viewers aged 45 or older are two separate measurements; they do not combine into one figure. The threshold is 45 rather than 50 because YouTube Analytics reports age in fixed bands — 45–54, 55–64, 65+ — with no cut at fifty available.
14.2 million Poles are aged 50+ and spend PLN 17.8 billion every month.
Polish advertising still speaks mainly to buyers under fifty, which means fewer brands compete for this audience’s attention.
Figures presented by Beata Borucka at the I Love Marketing 2025 conference. Monthly, in Polish złoty — PLN 17.8 billion is roughly EUR 4.1 billion per month.
Your customer
A woman past fifty who decides what the household buys.
Your customer
She chooses the brand for the household
Health, beauty, food, home, and travel. In these categories she is the decision maker, and she wants to be addressed as a customer rather than as an older recipient. Full audience data and demographics.
Health and pharmacy
Supplements, over-the-counter products, clinics, and diagnostics. An expert explaining on camera outperforms a claim on the pack.
Beauty and fashion
Skincare, cosmetics, and clothing shown on women she recognizes as her own age, filmed without retouching the age away.
Food, home, and travel
Groceries, appliances, furnishing, and trips. The kitchen format is where product placement is least intrusive and most useful.
Distribution
Four platforms, two brands, one audience
There is no broadcast license and no cable carriage. Everything runs over the internet, which is why every view is reported by the platform that served it and a campaign can be measured rather than estimated.
Live
YouTube and Facebook
The daily live broadcast runs on both in parallel, with full episodes and the back catalog on YouTube afterwards.
Short
Instagram and TikTok
Vertical clips cut from the day’s show, plus material shot for short form only.
Two
Silver TV and Mądra Babcia
Two brands with separate profiles and overlapping audiences. A campaign can run on one or on both.
Advertising formats
Combine as many as you need
Formats combine. Most campaigns run placement inside a show together with social publishing on our own profiles.
01
Product placement
The brand used on screen inside a regular show, including the morning live broadcast and the health strand, presented by the host the audience already trusts.
02
Branded program
A series built around the brand’s subject with an expert host. Written, produced, and scheduled by us, with editorial control agreed in advance.
03
On-air graphics
Sponsor boards, frames, and bumpers inside the live broadcast, plus mentions read on air at agreed points.
04
Social posts and reels
Posts, reels, and vertical video published on our own profiles across both brands, produced in our studio rather than supplied by the client.
05
Brand ambassador
Beata Borucka, known as Mądra Babcia, fronting the campaign on camera and under her own name.
06
Cross-platform activation
Viewer competitions and calls to action run across all four platforms at once, with the mechanics and prize handled by us.
How we work
A partner, not just a channel
We write the creative, shoot it, publish it, and report it. An international brand does not need a local production partner on top of us.
1
Brief
Your category, market, and objective. We say plainly whether this audience is the right one for it.
2
Creative
The idea and the message written for a viewer over fifty, not adapted from a campaign made for someone younger.
3
Production
Our own studio, crew, and equipment in Warsaw. Video, graphics, and social assets in Polish.
4
Distribution
Six owned profiles across two brands, plus the daily live broadcast and the ambassador.
5
Reporting
Figures straight from the platform APIs with the counting method attached. No rounding in our own favor.
Track record
Campaigns we have already run
Polish and international brands across health, food, and household categories. Three campaigns with their results, measured the same way we measure our own channels.
01
Biowen
Supplements. Product placement inside shows, extended into social publishing on our own profiles.
31,410,800 views · 128,702 interactions
02
Farmapol
Pharmaceuticals. A 60-day campaign running the on-air formats and the social profiles together.
7,500,000 views · 28,352 interactions
03
Kurczak Zagrodowy
Food. Six months built into the cooking formats, where the product is used rather than announced.
2,450,800 views · 13,207 interactions
Campaign figures from YouTube Analytics, Meta Business Suite, and TikTok, counted cumulatively over the campaign period. Views are counted across all of our own profiles, so one person who saw the campaign in several places is counted several times.
Other brands that have appeared in Silver TV programming include Compensa, Tefal, JYSK, IKEA, Vichy, T-Mobile, Lidl, GSK, PZU, Kenwood, and Amazon.
Let’s start
Tell us the category and the market
We will get back to you within two working days with formats, availability, and a price. Silver TV sp. z o.o., ul. Zabraniecka 8L, 03-872 Warsaw, Poland · biznes@silvertv.pl