16.5 M
Video plays in June 2026
Internet television for viewers 50+
Poland’s 50+ audience, on air every day
Silver TV is a Polish internet television channel made for viewers aged 50 and over. We produce the programming, we own the channels, and we work with partners who want to reach this audience.
Live every day
No politics
Owned channels
Measured audience
What one month looks like
Figures below are from June 2026. We report per month rather than quoting a single headline number, because the mix of platforms moves.
1.40 M
Followers across six owned social profiles
74.5%
Of the audience are women
81.8%
Of viewers are 45 or older
Source: Meta Business Suite, YouTube Studio, TikTok Studio, June 2026. Follower counts are the sum of six owned profiles and are not deduplicated.
Who we are
A channel built for one audience
Silver TV sp. z o.o. was founded in Warsaw on April 19, 2021 (KRS 0000895149). We are a streaming platform, not a broadcast network, and everything we put out is made for viewers aged 50+.
Daily live show
A live morning show, broadcast simultaneously on YouTube and Facebook, hosted by Beata Borucka, known as Mądra Babcia (Wise Grandma), the face of Silver TV.
Recorded formats
Studio series on cooking, style, health, money, and culture, edited and published on demand across our own channels.
On-location features
Location shoots at partner sites, filmed with the host and cut for both the daily lineup and social distribution.
Three ways to work with us
What brings you here?
Pick the track that matches your business. All three run through the same team in Warsaw.
Distributors and broadcasters
License or distribute our formats
We own the IP to our formats and produce them in-house. Available for licensing, co-production, and territory distribution.
See licensing Brands and media agenciesReach 50+ consumers in Poland
Product placement, sponsored episodes, branded content, and social packages across four platforms, reported per post and per episode.
See ad formats Technology partnersTest products with a 50+ user base
Health, home, fintech, and accessibility products meet an audience that is online daily and rarely represented in product research.
See partnerships
Active 50+
They travel, they exercise, they spend. This is the viewer we broadcast to every morning.
Live every day
Four platforms, one editorial team
Our content was played 16.5 million times in June 2026.
Across four platforms, from 678 posts published that month.
Source: Meta Business Suite, YouTube Studio, TikTok Studio, June 2026.
The audience
Older, wealthier, underserved
14.2 million Poles are aged 50 or over and spend PLN 17.8 billion every month, roughly EUR 4.1 billion. Advertising budgets in Poland still follow younger audiences.
14.2 M
Poles aged 50+
A segment that grows every year as the population ages.
PLN 17.8 bn
Spent every month
Around EUR 4.1 billion, month after month, not per year.
74.5%
Of our audience are women
The people who make most day-to-day purchasing decisions in Polish households.
Figures presented by Beata Borucka at the I Love Marketing 2025 conference. Monthly, in Polish złoty.
Marketing spent two decades talking past this generation. We have their attention and their trust, and we broadcast to them every single day.
They worked with us
Partners
Brands and institutions whose products or campaigns have appeared in Silver TV programming since 2021, in formats ranging from product placement to full multi-platform campaigns.
They are not “seniors.” They are the audience with the money.
Mature, active, and loyal, and they decide what the household buys.
Let’s talk
Tell us what you need from Poland’s 50+ market
Send a brief and we will get back to you within two working days with formats, availability, and a price. We work with international partners in English.