16.5 M
Video plays in June 2026
For partners
Reach Poland’s 50+ audience through video
Silver TV produces and owns its programming for viewers aged 50 and over, and distributes it live and on demand across four platforms. Distribution, licensing, branded content, and sponsorship all run through the same team in Warsaw.
678
Posts published in June 2026
1.40 M
Followers across six owned social profiles
81.8%
Of viewers are 45 or older
Source: Meta Business Suite, YouTube Studio, TikTok Studio, June 2026. Follower counts are the sum of six owned profiles and are not deduplicated.
An audience that listens
A loyal audience that comes back every morning, and that trusts brands that treat it with respect.
Distribution and licensing
For distributors and broadcasters
We own the rights to everything we produce, so licensing does not go through a third party. Talk to us about territories, co-production, or carrying your catalog in Poland.
Format licensing
License a finished lifestyle format built and proven with a 50+ audience, instead of developing one for that demographic from scratch.
Content distribution
Place your catalog on our channels and reach Polish viewers aged 50+ without building an audience of your own first.
Co-production
Bring us a concept; we bring the studio, the host, and the audience. You keep a share of the resulting IP.
Advertising and branded content
For brands and media agencies
Nine formats, combined into one campaign rather than bought separately. Every activation is amplified with a social package on Instagram, Facebook, TikTok, and YouTube Shorts.
Educational placement
A series of studio episodes built around how your product is used, so the brand arrives as an answer rather than an interruption.
Live placement
Your product used on camera during the daily live show, in front of an audience that is already watching.
Makeover format
We follow one participant from casting through to a live finale with an expert, so the brand gets a narrative arc instead of a spot.
Filmed on location with the host
Beata Borucka and a crew film on your site, so the recommendation comes from the person the audience already trusts.
On-screen graphics
Branded lower thirds and sponsor bumpers, with voiceover during broadcasts, for steady presence at a low production cost.
Cooking episodes
Dedicated episodes built around a food product and recut into a run of short-form videos, so one shoot day feeds months of social.
Viewer competitions
A landing page, entries, winners, and video coverage, which leaves you with a first-party list of leads as well as reach.
Social package
Reels, Shorts, and TikTok cuts published on the Silver TV and Mądra Babcia profiles, extending every campaign beyond the broadcast.
Host endorsement
A recommendation from Beata Borucka, known as Mądra Babcia (Wise Grandma), the face of Silver TV, for categories where trust decides the sale.
Quality mark
“To jest dobre” (This is good)
A recommendation, not a certification. Beata Borucka and the Mądra Babcia community single out food products they have tried and would put on their own table, and say so on air and in social media. There is no laboratory testing and no formal audit behind it — what it carries is the judgment of a host whose audience has trusted her for years.
What the community looks for: simple ingredients it can read and understand, quality that holds up in everyday use, and taste. For a brand it is added credibility in a category where a personal recommendation carries more weight than an ad.
See the projectTechnology partnerships
For product and platform companies
Health, home, fintech, and accessibility products are built for an audience that is rarely in the room while those products are being designed. Ours is online every day and willing to tell us exactly what it thinks.
Product testing
Put a device or app in front of real 50+ users on camera, and get usability feedback that a lab panel of 30-year-olds will not give you.
Market entry
Launch in Poland with an editorial partner who already explains new technology to this audience daily, which shortens the education phase.
Content integration
Embed your service into our programming and distribution rather than buying media around it, so the product is demonstrated, not advertised.
How it works
From brief to final report
1
Brief
Goal, category, and format agreed.
2
Production
Shot in the Silver TV studio in Warsaw.
3
Broadcast
Live plus on demand on YouTube and Facebook.
4
Social
Reels and Shorts across all owned profiles.
5
Report
Plays, reach, and interactions per item.
Guaranteed reach agreed per campaign, before it starts
Low-risk entry
Start with a trial month
A long campaign is a large commitment in a market you have not tested. So we offer one month with a reach guarantee agreed up front and a full report. Judge us on your own numbers before committing to more.
✓ No long commitment✓ Reach agreed up front✓ Full results report
Book a trial month
Case studies
What a campaign looks like in practice
Three campaigns run on our own channels, with what each of them returned.
Figures from YouTube Analytics, Meta Business Suite, and TikTok, counted cumulatively over the campaign period. Views are counted across all of our own profiles, so one person who saw the campaign in several places is counted several times.
Questions partners ask
Frequently asked questions
How do I reach 50+ consumers in Poland?
Silver TV is an internet television channel made for viewers aged 50 and over in Poland, broadcasting live every day on YouTube, Facebook, Instagram, and TikTok. Its content was played 16.5 million times in June 2026, and 81.8% of its viewers are 45 or older. Brands reach that audience through product placement in the daily programming, sponsored episodes, branded content, and social packages.
Can we license video formats or distribute content through Silver TV?
Yes. Silver TV produces its own lifestyle formats for viewers aged 50+, including a daily live show, recorded studio series, and features filmed on location, and owns the rights to them, so licensing and co-production are agreed directly. It also carries partner catalogs on its own channels for companies that want Polish distribution without building an audience first.
What advertising formats does Silver TV offer?
Product placement in the daily live show, educational placement in recorded series, sponsored and makeover formats, features filmed on location with the host, on-screen graphics with voiceover, viewer competitions with a landing page, and social packages on Instagram, Facebook, TikTok, and YouTube Shorts. Campaigns normally combine several of these across all four platforms rather than running as a single ad buy.
Can international brands work with Silver TV?
Yes. Silver TV sp. z o.o. is a Polish company registered in Warsaw since April 19, 2021 (KRS 0000895149) and works with international partners in English. Brands including Tefal, IKEA, Lidl, GSK, and Mattel have appeared in its programming.
How is campaign performance measured?
Every campaign closes with a report drawn from platform analytics: video plays, reach, interactions, and the number of items published per channel. Figures come from Meta Business Suite, YouTube Studio, and TikTok Studio, and are reported per episode and per post rather than as one aggregate number. Silver TV published 678 posts across its own profiles in June 2026, so campaign items are always traceable to individual publications.
Let’s talk
Send us a brief
Tell us the category and the goal, and we will get back to you within two working days with formats, availability, and a price.